Post by account_disabled on Mar 10, 2024 12:39:03 GMT 7
For several years now, video has established itself as the most performing content for users . Compared to textual content and images, a video is capable of attracting more attention and pushing users to take actions, such as visiting a website or requesting information. For this reason, more and more companies today are investing in the creation of video content for their social pages, YouTube and company website. Key takeaways from the article: 85% of marketers at today's most successful companies use video as a strategic element in their digital activities The post COVID-19 digital era will be increasingly characterized by the use of video marketing by companies We are no longer talking about promotional videos (old style), but about narratives that can attract customers and bring them into the 360° corporate world In recent years, video has become one of the most appreciated and used tools in companies' marketing strategies.
Video content is dynamic, easy to use and, above all, engaging . An excellent India Mobile Number Data opportunity to capture the attention of people who are used to quickly scrolling through the feed of their favorite social network. These characteristics explain the widespread use of videos today by companies: according to ClickZ.com, as many as 85% of marketers use it as a strategic element and 88% of these believe that video offers an ROI (return on investment) more positive than other contents. A growth in use destined to be confirmed in the near future. According to Cisco , by 2022, 82% of all content created will be video. Over the last year, COVID-19 has disrupted the lives of the world's population and has upended all kinds of predictions, both from an economic and marketing point of view. With the lockdown, companies and major agencies had to rethink all their campaigns and communication towards customers.
People were forced into their homes, scared and in need of a deeper and more authentic closeness. Brands had to work immediately to respond to these new needs (we have already explored this in depth in the article: Marketing strategy for post COVID-19 ). Quote-workshop-images Drawing plate 1 Video marketing strategy Starting from what has emerged, it is clear that the post-COVID-19 digital era is characterized even more by the use of video marketing by companies. In order for this content to offer the best possible result, it is necessary that it is included within a real strategy aimed at responding to the customer's needs and expectations. Customers today look to companies for support at all times and clear , in-depth information ; the key word today more than ever is trust.
Video content is dynamic, easy to use and, above all, engaging . An excellent India Mobile Number Data opportunity to capture the attention of people who are used to quickly scrolling through the feed of their favorite social network. These characteristics explain the widespread use of videos today by companies: according to ClickZ.com, as many as 85% of marketers use it as a strategic element and 88% of these believe that video offers an ROI (return on investment) more positive than other contents. A growth in use destined to be confirmed in the near future. According to Cisco , by 2022, 82% of all content created will be video. Over the last year, COVID-19 has disrupted the lives of the world's population and has upended all kinds of predictions, both from an economic and marketing point of view. With the lockdown, companies and major agencies had to rethink all their campaigns and communication towards customers.
People were forced into their homes, scared and in need of a deeper and more authentic closeness. Brands had to work immediately to respond to these new needs (we have already explored this in depth in the article: Marketing strategy for post COVID-19 ). Quote-workshop-images Drawing plate 1 Video marketing strategy Starting from what has emerged, it is clear that the post-COVID-19 digital era is characterized even more by the use of video marketing by companies. In order for this content to offer the best possible result, it is necessary that it is included within a real strategy aimed at responding to the customer's needs and expectations. Customers today look to companies for support at all times and clear , in-depth information ; the key word today more than ever is trust.