Post by account_disabled on Jan 4, 2024 17:28:52 GMT 7
*This content is a summary of the session of the listening mind conference 2023 day 2 consulting team, Minsoo Kim and Gilseon Jeong, the consulting team that sees the entire market created with data. A customer journey map that provides a view of the entire market is a powerful weapon for companies. Are you curious about what your customers are searching for and what their true intentions are? We share how to put the listening mind into practice. What process should we go through to meet customers in a digital environment? In an age where the Internet is available to everyone, search is truly connected to our lives. When we want to purchase something, it has become our daily routine to compare and purchase on the Internet. In fact, it is said that each person searches approximately 900 times before purchasing a car. What strategies do you have for meeting customers online? Is the strategy based on what the customer thinks? The starting point of properly listening to customers is the customer journey map.
The first weapon to establish a listening mind, the customer journeySearch and customer journey What do you do when purchasing a product or service? I think most people will start their search using a smartphone or PC. Which brand to Special Databuy from? What on earth are people who have already purchased said? How much will it cost? You will find information on various factors that influence purchasing. The search flow can be broadly divided into three stages: <Before purchase – Purchase – After purchase>. Having a listening mind means understanding what keywords customers search for in this flow and what intentions they have in it. How to create a customer journey map Creating a customer journey map can be thought of as a powerful brand weapon that shows what customers in a specific industry are thinking from before they recognize the product or brand to the stage after they recognize it. It is difficult to draw a customer journey map easily. Because we draw maps to see the entire market .
If you limit the scope of customers or products, you can quickly and easily picture the journey that occurs within it. This is because the amount of search data will decrease accordingly. But we collect what search terms consumers are using across markets, then sort them by intent and group them into similar groups. This group is called a topic. 6 steps in the purchasing journey Once this work is completed, we work to match the topics to the purchase journey. The purchasing journey is divided into six stages. It is divided into initial exploration, which is the stage before deciding on a brand, information exploration to find information about the brand, experience exploration to compare brands, purchase confirmation to purchase the brand, purchase reasons for subsequent experiences, and finally, repurchase.
The first weapon to establish a listening mind, the customer journeySearch and customer journey What do you do when purchasing a product or service? I think most people will start their search using a smartphone or PC. Which brand to Special Databuy from? What on earth are people who have already purchased said? How much will it cost? You will find information on various factors that influence purchasing. The search flow can be broadly divided into three stages: <Before purchase – Purchase – After purchase>. Having a listening mind means understanding what keywords customers search for in this flow and what intentions they have in it. How to create a customer journey map Creating a customer journey map can be thought of as a powerful brand weapon that shows what customers in a specific industry are thinking from before they recognize the product or brand to the stage after they recognize it. It is difficult to draw a customer journey map easily. Because we draw maps to see the entire market .
If you limit the scope of customers or products, you can quickly and easily picture the journey that occurs within it. This is because the amount of search data will decrease accordingly. But we collect what search terms consumers are using across markets, then sort them by intent and group them into similar groups. This group is called a topic. 6 steps in the purchasing journey Once this work is completed, we work to match the topics to the purchase journey. The purchasing journey is divided into six stages. It is divided into initial exploration, which is the stage before deciding on a brand, information exploration to find information about the brand, experience exploration to compare brands, purchase confirmation to purchase the brand, purchase reasons for subsequent experiences, and finally, repurchase.