Post by account_disabled on Dec 11, 2023 11:41:14 GMT 7
Considering the fact that boxes are just one more rabbit hole that can lead users down a rabbit hole of information that has nothing to do with you, maybe this information isn't new. In almost every case (in fact, we found no instances where this was not the case), the presence of the box reduced click-through rates for snippets and standard results. The negative impact of a box appearing in is lessened when the box is not served immediately below the featured snippet. This is rare, but in some cases, people also ask boxes that are ranked lower in the box, as shown in the example below.
If your point is to create more pages that answer the question shown in the relevant C Level Contact List box, take a moment to digest the fact that we rarely see instances of clicks when our customers appear in the box. In this case, answers in high volume (global searches per month) but doesn't see any clicks, at least not from while their corresponding page has been ranked at , at least getting some level of click-through rate If there’s a lesson to be learned here, it’s that first-page, above-the-fold rankings are better than entry boxes (in terms of clicks, anyway.
So, what’s the takeaway? As you can see, the findings are somewhat mixed. However, the main takeaway that I keep coming back to is that clickability is more important than ever. As I crunched the numbers, I kept thinking of a quote from our Executive Vice President of Operations, Get to Know You. This is even more true today than it was when I first heard him say it. As I reflect on this dismal pile of data, I'm reminded of Jeff Bezo's words in the 2016 Amazon shareholder letter.
If your point is to create more pages that answer the question shown in the relevant C Level Contact List box, take a moment to digest the fact that we rarely see instances of clicks when our customers appear in the box. In this case, answers in high volume (global searches per month) but doesn't see any clicks, at least not from while their corresponding page has been ranked at , at least getting some level of click-through rate If there’s a lesson to be learned here, it’s that first-page, above-the-fold rankings are better than entry boxes (in terms of clicks, anyway.
So, what’s the takeaway? As you can see, the findings are somewhat mixed. However, the main takeaway that I keep coming back to is that clickability is more important than ever. As I crunched the numbers, I kept thinking of a quote from our Executive Vice President of Operations, Get to Know You. This is even more true today than it was when I first heard him say it. As I reflect on this dismal pile of data, I'm reminded of Jeff Bezo's words in the 2016 Amazon shareholder letter.